Apple started mobile marketing as we know it by inventing the iPhone and announcing it to the public on January 9, 2007. The history of the iPhone is an epic turning point in time for the world. If you think about it, this was the most drastic change to communication since the adoption of computers and the internet back in the 90’s.
The iphone changed the game and all the other companies in the mobile phone niche were playing catch up to Apple. Im a bit surprised that Apple hasnt been able to protect their mobile patents and technology during this evolution. Continue Reading
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Political mobile apps are the most popular this time of year; that is it being election year and everything! With political campaign mobile apps, your party is able to keep up with you at all times. Your citizens enjoy knowing where you are and what you’re doing on your campaign trail and with a political mobile app your people are able to do just that. You can keep updates on your political mobile app, you can post areas for mobile donations, you can keep a calendar, and you can even post surveys and polls! 
The 21st century is here in full force; time-honored fund-raising and promotional practices are being forever changed with the advent of mobile technology, and it’s a race for nonprofits the world over to keep up with the new paradigm of mobile marketing. Luckily, it’s easier than ever for organizations and charitable enterprises of all sizes to put themselves in the literal palm of their supporters’ hands.
Political mobile apps got their first major showing in 2008 when the Obama campaign introduced its free mobile app, Obama08. It is expected that for this election year, mobile apps are going to be a necessity for any candidate who wants to attract more voters. The current growth in mobile device usage in the U.S. has made it easy for mobile applications to take a bigger role in political campaigns, by engaging supporters and giving politicians who use it an edge over their opponents.