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For small businesses that launch mobile marketing, Washington DC consumers will respond with visits to your establishments, sales and more. Our free mobile marketing training will take you step-by-step through what you need to know about text marketing, mobile websites and mobile apps to promote your business in the digital age. Continue Reading

Small Business Marketing Plans Now include Mobile Apps, SMS Marketing and Mobile Websites
Communicate easier and faster with your customers through small business SMS marketing, small business mobile apps and mobile websites. Getting the attention of consumers these days can be tricky, but with SMS marketing you can reach them right where they want to be reached: in the palm of their hand.
Traditional marketing methods such as television, radio and email are still being used, but consumers have also become more adept at filtering through unwanted ads and channeling their attention where they really want. One way to get and keep consumers’ attention is through their mobile devices. Continue Reading

Nonprofit Text Message Marketing and Mobile Donations
A recent Pew Internet usage study showed that of all the types of companies adopting SMS marketing, charitable organizations and nonprofits are in the vanguard. This means that if your mobile giving plan doesn’t have an SMS marketing component, you may feel the crunch as donors give their funds to other nonprofits that reach out to them using text charitable giving programs.
The number of adults that use texting has reached 65% and of these, nearly 10% have used mobile giving via text for donations. Many text message marketing companies are now experienced with encouraging charitable donations via SMS marketing and can help you set up a strategy for text message marketing for nonprofits. Continue Reading
Nonprofit Mobile Marketing Plan with Mobile Apps
The 21st century is here in full force; time-honored fund-raising and promotional practices are being forever changed with the advent of mobile technology, and it’s a race for nonprofits the world over to keep up with the new paradigm of mobile marketing. Luckily, it’s easier than ever for organizations and charitable enterprises of all sizes to put themselves in the literal palm of their supporters’ hands.
Today, we’ll take a look at the advantages of mobile apps for nonprofits. A mobile app is simply a piece of software designed to be run on a smart phones and tablets – the iPhone and iPad respectively are good examples, although there are many brands of either device. Continue Reading
Nonprofit Marketing Plan – Does your Nonprofit have a Mobile Marketing Strategy?
Nonprofit mobile marketing has been proven one of the most effective tools to raise awareness and encourage donations to a particular nonprofit or charitable cause. Nonprofits small and large are tapping into mobile marketing and SMS marketing to reach more donors and encourage instant donations.
In a case study developed by the Mobile Marketing Association, the Macmillan Cancer Support charity used a text message marketing service and ran ads in national newspapers using different keywords to enable them to track which print ads and publications produced the best SMS marketing results. Continue Reading