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Nonprofit Fundraising Using SMS Marketing

Nonprofit Marketing Plan – Does your Nonprofit have a Mobile Marketing Strategy?

Nonprofit mobile marketing has been proven one of the most effective tools to raise awareness and encourage donations to a particular nonprofit or charitable cause. Nonprofits small and large are tapping into mobile marketing and SMS marketing to reach more donors and encourage instant donations.

In a case study developed by the Mobile Marketing Association, the Macmillan Cancer Support charity used a text message marketing service and ran ads in national newspapers using different keywords to enable them to track which print ads and publications produced the best SMS marketing results. Continue Reading

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