Nonprofit Fundraising Using SMS Marketing

by Michael Armstrong · 0 comments

Nonprofit Fundraising Using SMS Marketing

Nonprofit Marketing Plan – Does your Nonprofit have a Mobile Marketing Strategy?

Nonprofit mobile marketing has been proven one of the most effective tools to raise awareness and encourage donations to a particular nonprofit or charitable cause. Nonprofits small and large are tapping into mobile marketing and SMS marketing to reach more donors and encourage instant donations.

In a case study developed by the Mobile Marketing Association, the Macmillan Cancer Support charity used a text message marketing service and ran ads in national newspapers using different keywords to enable them to track which print ads and publications produced the best SMS marketing results.

When donor’s texted in the code, they instantly donated $5 that is charged to the donor’s cell phone bill. Macmillan also used mail-in donations and call center donations and had the following results for their initiative using text message marketing for nonprofits:

  • 59% of donations came from SMS marketing for nonprofits
  • 29% of donations came from mailed in donation coupons
  • 12% of donations came in through Macmillan’s call center

Macmillan Cancer Support’s SMS marketing for nonprofits campaign was twice as effective as mail coupons and five times more effective than call center donations. This is a prime example of the effectiveness of SMS marketing for nonprofits.

Top Text Message Marketing Companies for Nonprofits

  • Tatango – SMS Marketing & Mobile Donation provider for nonprofits
  • Trumpia – Text Message Marketing company for nonprofits

Nonprofit mobile marketing is easy to establish, affordable and extremely effective. Using low cost SMS marketing software, even a novice with minimal technical skills can set up a text message marketing service.

Idol Gives Back – American Idol’s annual charity drive – relies heavily on SMS marketing to drive mobile donations. By using nonprofit mobile marketing, American Idol was able to effectively reach their target demographic and encourage donations. In 2010, they used a combination of text message marketing for nonprofits and an 800 number call center. They raised $45 million dollars, more than half owing to their SMS marketing for nonprofits strategy.

SMS Marketing for Nonprofit Organizations Free Training

If you operate or volunteer at a nonprofit, mobile marketing is a tool you need to implement immediately to more effectively reach donors. By using low-cost SMS marketing software, you can encourage people to text in donations rather than hassling with making a phone call or printing expensive mailers and shelling out postage costs.

Mobile marketing is cheaper than any other promotional tool available to your nonprofit or charity. By using SMS marketing software to facilitate donations, you can allow small donations that would be too expensive to process using a credit card donation process over the phone or by mail.

Your text message marketing service will expedite the donation process – if people can simply text a keyword to a mobile number and have the donation tacked on to their cell phone bill, they are more likely to donate while you have their attention and less likely to procrastinate by forgetting to mail in a card or make a phone call.

What’s more, by using text message marketing for nonprofits, you can also circumvent costly credit card processing fees and the risk of having donation checks bounce. SMS marketing for nonprofits is both affordable and effective for nonprofits of all size and type. If your nonprofit or charity is not utilizing mobile marketing, you are missing out on donations every day!


DC Mobile Marketing is taking off in popularity.  Do you have a Nonprofit Marketing Plan that includes Mobile?  Nonprofits all over DC should start to look into mobile marketing strategies including:

  • SMS Mobile Marketing
  • Mobile Apps
  • Mobile Optimized Websites
  • Mobile Phone Advertising

There are a variety of of mobile marketing companies in DC, but before you decide on a mobile marketing strategy, Sign up for our FREE mobile marketing training below.

There is no doubt that mobile phone marketing is the new future of marketing as we know it.  As a nonprofit in Washington, you need to start to learn more about how these new mobile marketing tools will help your organization. 

  • Are you looking into mobile website development
  • Are you considering mobile app development tools for your organization?
  • Do you think that you can benefit from advertising on mobile phones?
  • Do you belive that mobile text message marketing is right for your organization?

If you run a nonprofit in Washington, take advantage of our FREE MOBILE MARKETING TRAINING VIDEOS by Signing up Below!

 Free Mobile Marketing Training Washington DC

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