Marketing Strategy for Restaurants

by Michael Armstrong · 0 comments

Should your Restaurant Marketing Strategy Include Mobile Marketing

Restaurant Marketing StrategyAs trends in technology change, marketing strategy for restaurants should also change. Trends in technology are making it easier and easier for all types of businesses to connect with their customers, including restaurants who want to connect with more diners.

There are things about traditional marketing which still work well, but technology is making mobile marketing easier to use and more successful each year. Consumers are on the go, but they stay connected to family, friends and the world with their smartphones. If your restaurant can connect with these on-the-go consumers, your restaurant will see its business increase accordingly.

How do you connect with hungry, on-the-go consumers? First of all, think like they do. One of the reasons why mobile is growing so popular is because of the convenience. Convenience is a big deal with today’s busy people. If you can give them something that makes their lives just a little bit easier, you will gain their attention faster than the competition.

How do you give convenience to hungry consumers? If you have a mobile website, you have already taken a big step in that direction. A mobile website that can easily be found by diners who do a local search on their smartphone will get you connected, and if you supply those diners with the information they need, you have gained a customer. Information diners want in a restaurant mobile website is information that aids convenience.

Top Mobile Marketing Companies for Restaurants

  • Trumpia – SMS Marketing, Mobile Coupons & QR Codes for Restaurants
  • Tatango – Text Message Marketing Company for Restaurants
  • DudaMobile – Mobile Websites for Restaurants

For example, make it easy for them to find you by putting your address and driving directions right on your mobile website. You can take it even a step further by providing a click-to-call button so that potential diners can call you to place an order for takeout, or to reserve a table for the evening.

Busy moms who are driving home from work with no idea what’s for dinner really appreciate the convenience of a restaurant’s mobile app. A mobile app can be set up to provide an option for ordering and purchasing takeout while on the go, so that that busy mom needs only to stop and pick it up and dinner is done.

Diners with special diet considerations love the convenience of a mobile app that provides them with all the nutritional information they need to make the right choices from your menu. An informational mobile app such as this can provide all sorts of information for diners who need to restrict their calories, those who are watching salt intake, those who have gluten or other food allergies, and those on a diabetic diet. Showing your diners that you care about their concerns will do a lot to increase your diner loyalty in the future.

Free Mobile Marketing Training

People today like to save money, and for a lot of them, it’s important and necessary. You can give these diners the convenience of mobile coupons. Entice your customers to opt in to receive SMS messages from you by posting QR codes around the restaurant and on advertisements. Customers who opt in then conveniently receive mobile coupons with discounts and promotions right on their smartphone. No coupon clipping is required.

A mobile marketing strategy that addresses convenience for your diners, in all its forms, is a mobile marketing strategy that will attract more interest, bring in more diners, and keep them coming back.

 


 

Mobile Marketing in Washington DC is taking off in popularity.  Do you have a Restaurant Marketing Plan that includes Mobile?  Restaurants all over Washington should start to implement mobile marketing strategies like:

  • SMS Marketing
  • Mobile Phone Apps
  • Mobile Optimized Websites
  • Mobile Phone Advertising

There are quite a few of mobile marketing companies in Washington DC, however before you decide on a mobile marketing strategy, Sign up for our FREE mobile marketing training below.

There is very little doubt that mobile phone marketing is the new future of marketing as we know it.  As a restaurant owner in Washington DC, you must start to learn more about how these new mobile marketing trends will help your restaurant.

  • Are you looking into creating a mobile website?
  • Are you considering how to create mobile apps for your organization?
  • Do you belive that you can take advantage of mobile advertising?
  • Do you think that text message marketing is right for your organization?

If you own a restaurant in Washington, take advantage of our FREE MOBILE MARKETING TRAINING VIDEOS by Signing up Below!

 Free Mobile Marketing Training Washington DC
 

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Categories: Mobile Coupons Mobile Marketing Companies Restaurants Text Marketing Companies

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